SENSE4US

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The Ethics Of Big Data

Every time you click on a website, post on social media, use a mobile app and comment via email or to call centers, your data is collected for future use. This has many consumers concerned, not just about targeted marketing but about what can be inferred about them every time they “like” or post something on FB or Twitter.

Data gathering is not going away. Every business sector now collects data of one form or another, and the future marketplace will have even more computing power at their fingertips to mine customer behavior. But, experts say, companies can collect and analyze confidential data in a way that doesn’t alarm their customers or compromise privacy. All it takes is a little planning and forethought.

Read the rest of the very interesting article by Ellen Rooney Martin on Forbes